Nature's blossom
Branding & Packaging
The Nature’s Blossom seed kits contain everything you need to start growing your own plants. Including biodegradable pots, soil discs, seeds, and a grower's guide.
The original artwork had every single SKU have its own individualized box and manual cover even though the only difference between each is the seed varieties included.In order to simplify and decrease cost amongst all the SKUs, I designed a standard branded box that would be used for all items. This allowed for larger order volumes thus giving us a reduced cost per unit. The individual SKUs are then individualized via a band that slides on the branded box in order to create the customized kit.
Dark shades of blue-ish greens where paired with sea foam (Clinique) blue to give a natural and wellness feel. A thick Serif header font was paired with lighter san serif body and sub heading font to give the brand character and contrast.
Squiggled lines (taken from the logo) and ripped banners help amplify the natural and modern aesthetic of the brand.
Secondary colors of Red, Silver, Yellow, and Baby Blue were used as highlights and to help color code the seeds for each kit. The color coded seed envelopes provide a nicer presentation and allow for quick running changes if a seed variety goes out of stock and or needs to be changed.
original packaging
The original packaging for Nature’s Blossom leaned into water color effects, and showcased and listed the plants you would grow. The problem with that is that if the kitter stocked out of a specific seed variety, and or it a customer received the wrong seeds it would lead to poor reviews and thus hurt the ranking and search results of our products.
By doing the seed envelopes we were able to still showcase and list the seed types in the Main Listing Photos while providing a simpler solution to do a running change on than a whole box.
